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On the Campaign Couch ... with JB

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Center Parcs TV ad banned

. Conditions apply. Book by 31 January 2012." But the Advertising Standard Authority(ASA) received a ... in the on-screen text. But the ASA in its ruling said "The omissions of information about the available ...

Trading places: this week's people moves

and Alan Bookbinder to its ASA Council , responsible for adjudicating on complaints about ads. ( Campaign ...

ISBA president Woods: Marketers must shape online regulation

extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...

Virgin Media ad banned over small print

Virgin Media has been banned from running a print ad by the Advertising Standards Authority (ASA...in the industry. The ASA acknowledged that the small print was large enough for a normally sighted person ...

BT Infinity ad banned after Virgin Media complaint

and not misleading. The Advertising Standards Authority ASA) told BT not to repeat the ads in their current form ...

Marketing Promotion: How ad clearance helps brands

judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...

Dyson fails to get rival Vax ad banned

watchdog ruled against Dyson's claim and in favour of Vax. The ASA said it understood why Dyson had ... the best suction power in the top 10. But the ASA judged that it was not misleading, if the evidence ...

Quorn forced to back down on overfishing claim

comparison with the health benefits. The ASA (Advertising Standards Authority), in its ruling, said ... that cod and tuna were endangered species the ASA took issue with. The ASA said Quorn had not provided ... be an important factor in their buying decisions. The ASA ruled that Quorn had to amend its claim that "popular ...

Chewits internet game dodges food pressure group complaint

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming ... , crucially, the ASA ruled that adults and children who were old enough to navigate the website and play ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.