Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
and Alan Bookbinder to its ASA Council , responsible for adjudicating on complaints about ads. ( Campaign ...
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Paddy Power courts controversy from YouTube 'fun police'
08 May 2012 | by Matthew Chapman
, was pulled by TV broadcasters after the ASA received more than 400 complaints. The ad invited viewers ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed ... promiscuity. The ASA ruled the ads were not sexually explicit or overly provocative, despite creative ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA...of the ASA, said: "I am delighted to welcome Roisin and Alan to the ASA. They bring extensive experience ... of society". The ASA is the independent regulator of ads across all media in the UK, and works in co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
