24 May 2012
| by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution.
If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
23 May 2012
| by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....or likely to cause widespread offence.
TVGuide told the ASA that the ad had been served by an independent network and requested the ad to be blocked from appearing again, after it received complaints.
The ASA ...
to devise a global strategy and build a website.
An earlier version of this story stated that the ASA ...
23 May 2012
| by Matthew Chapman
frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took ...
or Tesco. The ads were created by Abbot Mead Vickers BBDO.
The ASA rejected four of five points raised ...
-store sales.
The ASA focused more on whether or not the ads carried sufficient information about which ...
17 May 2012
| by Jeremy Lee
by children. The ASA dismissed the complaints. ...
16 May 2012
| by John Reynolds
. Conditions apply. Book by 31 January 2012."
But the Advertising Standard Authority(ASA) received a ...
in the on-screen text.
But the ASA in its ruling said "The omissions of information about the available ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
stance.
The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
," "man," and at one point "dog, I mean, man".
The ASA now says it actually received 92 complaints ...
15 May 2012
| by Maisie McCabe
Campaign revealed in February that the ASA was not planning to investigate the 'Bigger. Fatter ...
of the decision by the ASA's independent reviewer, Sir Hayden Phillips.
Phillips has asked the ASA to reconsider its decision, though he does not have the power to compel it to.
The 13-strong ASA board, only ...
09 May 2012
| by Jane Bainbridge
by ASA for misleading viewers.
Own-label. With brands so heavily promoted in the SBS ...
09 May 2012
| by John Reynolds
).
In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...
welfare issues, so they did not believe judging the campaign was within the ASA's remit.
Lush added ...
.
The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...
09 May 2012
| by Daniel Farey-Jones
However, the train operator claims it was later able to rerun the ad after addressing the ASA ...
challenged the basis of the comparison, though East Coast explained to the ASA that it believed it had made a ...
cheaper rail alternative, which equated to 79.3%.
However, the ASA believed that the data did ...
to remove filters
