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PRWeek podcast: TripAdvisor case shows why brands must engage

comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling

procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...

Danny Rogers: TripAdvisor needs to trade on trust

', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...

Comet slammed for advertising 'misleading' discounts

(ASA) on the grounds that the items had not been offered at the higher prices for a sufficient period ... by making it clear the higher price had not been available for 28 days beforehand. However, the ASA said ... purchase. The ASA ruled the washing machine was on sale at the higher price for a sufficient period ...

Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

 

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