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ANALYSIS: ASA looks to widen its Net

The ASA has set its sights on extending its authority over the chaotic and amorphous World Wide...The ASA has set its sights on extending its authority over the chaotic and amorphous World Wide ... the ASA is determined should be just as mindful of the British Codes of Advertising and Sales Promotion ... Supergrass concert on the Web to promote Vladivar vodka. The ASA missed this one. The group s members ...

THIS WEEK: ASA ruling puts MD ads in doubt

. The ASA this week ruled against it for making exaggerated claims about the health benefits of its Pact ... also found to be exaggerated and unsupported by the ASA. MD Foods has spent pounds 5m ... fallen foul of the ASA s rules. The ASA and advertisers have clashed with competing expert evidence ...

NEWS: ASA moves to end Net free-for-all

becoming a free-for-all for maverick advertisers. The ASA said this week that it was trying to head ... to expose companies that deliberately flout the rules. However, ASA executives admit they have ... loggers in the Brazilian rainforest of murder. The ASA had already banned the ad from cinemas (Campaign ...

ADVERTISING & PROMOTION: Briefs

Net gains The Advertising Standards Authority has confirmed it is extending its service to the Internet. A new working group has been set up to check that the British Codes of Advertising and Sales Promotion apply to UK advertising on the Internet. Shell censured The ASA has upheld three ...

ADVERTISING & PROMOTION: BRIEFS

will create pictures live. Integra rapped by ASA Amstrad s print advertising DIY facelift kit ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.