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ADVERTISING & PROMOTION: BRIEFS

Yorkshire and London. Correction The ASA received 2,288 complaints about posters last year ...

MARKETING MIX: Benetton misses a beat

to run in magazines which the ASA considers have younger and more broad-minded readerships. Nobody...We never thought we d see the day - but is the famously politically correct Benetton guilty of racism? Withdrawn from poster sites earlier this year, its right-on human hearts ad has been allowed to run in magazines which the ASA considers have younger and more broad-minded readerships. Nobody ...

ADVERTISING & PROMOTION: Poster sparks pre-vetting row

foul of ASA codes, and others, including Mills Any law enforcement body would be knocked out ... -regulation is not enough. Vital statistics * Last year 3,228 complaints were sent to the ASA about posters ... their profile is higher, more posters comply with the ASA code than press ads. The ASA says 96% of press ads ...

NEWS: Gossard poster prompts pre-vetting threat

-vet all further posters produced for the client if the ASA rules against it. The row was sparked ... . Complaints to the ASA claim the caption is offensive, particularly because it is on a medium where children ... . Bill Lennon, an ASA executive, said: We are dealing with the ad as a matter of high priority ...

NEWS: Berlei switches the emphasis in latest work for sports bra

Berlei has taken last year s criticism from the Advertising Standards Authority to heart in this summer s campaign for its new shock absorber sports bra. Last year, the ASA banned a Berlei ... that there was not enough factual evidence to support its claim that sports bras can help delay sagging. However, the ASA ...

NEWS: ASA report sparks calls for poster controls

come as the ASA has ruled that the latest poster campaign from Benetton, featuring three human hearts, must be removed from poster sites around the country. The ASA believes that the ad is too offensive ... have already been given an ASA warning. The Outdoor Advertising Association should consider ...

THIS WEEK: Benetton ad warning

to take the ASA s advice but are warned that the ad s content has the potential to cause widespread offence . An ASA spokesman said that Benetton s previous ads had attracted censure before. In 1991, in the wake of its newborn baby ad, which was subsequently banned, the ASA received a total ...

 

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