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ADVERTISING & PROMOTION: Lookalike ads get a kicking

-creating Cantona s infamous karate kick at a rival fan. Complaints to the ASA included one from the French ... - regulation. While the ASA did not believe that readers would infer Cantona s endorsement of the product ... and professionally. We look at the ads from the point of view of the audience, says ASA spokesman Graham ...

MARKETING FOCUS: Looking back on ’96

.... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... Rodgers, the ASA chairman, was asked to resign as Tory MPs accused the Lib Dem peer of political bias ... . The ads ran in some British newspapers in August and planned to hit billboards but the ASA banned ...

NEWS: ASA gives drink ads the all-clear

emerging from a champagne bottle. The ASA found the excessive alcohol consumption unacceptable ... of Christmas ads always show high compliance. l The ASA has won its High Court battle with Dixons and Currys on rulings on their ads in May 1995. The stores took the ASA to court when their appeals were ...

NEWS: STOP PRESS

promotions agency following a two-way pitch with Interfocus. The ASA has backed a complaint by Eric ...

NEWS: ASA agrees to allow Woodpecker spoof press ad campaign

agency, and the Advertising Standards Authority. ASA officials rejected several creative ... of present controversies surrounding alcohol promotion, it was unwilling to run ads without the ASA ... which has often drawn the ASA s fire. One ad suggests the product improves your intelligence ...

NEWS: ASA backs Irn-Bru and Benetton ads

that it is offensive and tasteless. Forty-six people complained to the ASA about the Leith Agency s work ... maybe I can get my Irn-Bru back. But the complaints were thrown out by the ASA, which described ... carpeted by the authority for an ad which, the ASA claimed, condoned young drinkers behaving in a ...

THIS WEEK: ASA ruling puts MD ads in doubt

. The ASA this week ruled against it for making exaggerated claims about the health benefits of its Pact ... also found to be exaggerated and unsupported by the ASA. MD Foods has spent pounds 5m ... fallen foul of the ASA s rules. The ASA and advertisers have clashed with competing expert evidence ...

THIS WEEK: Labour threaten alcopop ad curb

representatives, including the ASA and Incorporated Society of British Advertisers, that Bass s Hooper s Hooch ...

THIS WEEK: Alcopop on TV: a fine line to walk

years the clear guidelines from both the ASA and the Broadcast Advertising Clearance Centre have ... s Hooch was reprimanded by the ASA earlier this year for using a cartoon character likely to appeal ...

ADVERTISING & PROMOTION: Briefs

Net gains The Advertising Standards Authority has confirmed it is extending its service to the Internet. A new working group has been set up to check that the British Codes of Advertising and Sales Promotion apply to UK advertising on the Internet. Shell censured The ASA has upheld three ...

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