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MARKETING FOCUS: Looking back on ’96

.... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... Rodgers, the ASA chairman, was asked to resign as Tory MPs accused the Lib Dem peer of political bias ... . The ads ran in some British newspapers in August and planned to hit billboards but the ASA banned ...

NEWS: High Court upholds ASA rulings on Dixons

of its judgments made earlier this year. The ruling, which helps restore the ASA s authority ... Stores Group. At the heart of the dispute were two ASA rulings in May 1995 on national press ads for the Dixons and Curry s brands. A competitor made six complaints, four of which were upheld by the ASA. One ...

NEWS: STOP PRESS

promotions agency following a two-way pitch with Interfocus. The ASA has backed a complaint by Eric ...

NEWS: ASA backs Irn-Bru and Benetton ads

that it is offensive and tasteless. Forty-six people complained to the ASA about the Leith Agency s work ... maybe I can get my Irn-Bru back. But the complaints were thrown out by the ASA, which described ... carpeted by the authority for an ad which, the ASA claimed, condoned young drinkers behaving in a ...

NEWS: Benetton and M&C Saatchi head ASA hit list

. The man was later executed. The ASA ordered the ad to be pulled, claiming the picture had ... hearts under the strapline, United colours of Benetton. The ad, which was banned by the ASA, provoked ... ticking-off from the ASA for making misleading claims in ads for British Airways, Dixons ...

ADVERTISING & PROMOTION: Briefs

Net gains The Advertising Standards Authority has confirmed it is extending its service to the Internet. A new working group has been set up to check that the British Codes of Advertising and Sales Promotion apply to UK advertising on the Internet. Shell censured The ASA has upheld three ...

NEWS: HOTLINE

and decency, will be discussed at an ASA seminar on 30 July. Bookings are available through Mandi Hunt ...

MARKETING MIX: Benetton misses a beat

to run in magazines which the ASA considers have younger and more broad-minded readerships. Nobody...We never thought we d see the day - but is the famously politically correct Benetton guilty of racism? Withdrawn from poster sites earlier this year, its right-on human hearts ad has been allowed to run in magazines which the ASA considers have younger and more broad-minded readerships. Nobody ...

NEWS: ASA report sparks calls for poster controls

come as the ASA has ruled that the latest poster campaign from Benetton, featuring three human hearts, must be removed from poster sites around the country. The ASA believes that the ad is too offensive ... have already been given an ASA warning. The Outdoor Advertising Association should consider ...

THIS WEEK: Benetton ad warning

to take the ASA s advice but are warned that the ad s content has the potential to cause widespread offence . An ASA spokesman said that Benetton s previous ads had attracted censure before. In 1991, in the wake of its newborn baby ad, which was subsequently banned, the ASA received a total ...

 

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