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MARKETING FOCUS: Utilities on the warpath - Deregulation has set off an explosion of marketing activity in the gas and electricity sectors, as new suppliers scramble for a piece of the action. Laura Mazur reports
16 Apr 1998 | by LAURA MAZUR
Gas and Texaco) have been upheld by the Advertising Standards Authority (ASA). What ... Waugh, group director of marketing at Centrica, says: We want to work with organisations like the ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
