it claimed did not count as instant access. Caroline Crawford, director of communications at the ASA ... decision on a past precedent. In an earlier case involving Direct Line, the ASA ruled that the term instant access should not be used when it takes three days to transfer funds. The ASA is now ...
to communicate the ASA idea to consumers without giving the hard sell. Indeed there is very little dialogue ...
an advertiser has legally challenged the authority of the ASA, hinged on Direct Line s use of the words ... because the ASA had accepted it was an issue requiring industry-wide clarification. In its latest report, published this week, the ASA upheld complaints about a Direct Line press ad for its Instant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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