to remove filtersCAMPAIGN LIVE UPDATE
07 Aug 1998 | by CLAIRE BEALE
-ahead. In a close vote, 53 per cent said yes. With an ASA survey claiming the public had turned against ...
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MARKETING MIX: That was the week that was
01 Oct 1998 | by SUE BEENSTOCK
for strength slogan only just survives the rigours of the new ASA code on alcohol advertising; the six ...
Dairy Crest withdraws Frijj work over German swear word fiasco
17 Jul 1998 | by JOHN TYLEE
to withdraw the campaign if we felt that it was likely to cause serious or widespread offence, an ASA ...
JOLLY GOOD SHOW! Trevor Beattie visits an exhibition celebrating the centenary of the life and work of artist John Gilroy
17 Jul 1998 | by TREVOR BEATTIE, jolly well creative dir
in the business for four short minutes or feel like you ve been here forever. If you work for the ASA. If you ...
ASA singles out the slimming industry for misleading ads
10 Jul 1998 | by MICHELE MARTIN
-leading. The slimming industry s poor record contrasts sharply with what the ASA says is a general compliance rate of between 96 and 98 per cent by advertisers. The slimming sector continues to cause the ASA great ... be advertised for use as part of a sensible diet or exercise plan, according to the ASA. ASA officials ...
ASA backs Kellogg’s comic strip
11 Jun 1998 | by RUTH NICHOLAS
s comics. The ASA rejected complaints about cartoon-strip ads for Kellogg s Corn Flakes and Golden ... and advertising. The ASA ruled that the ads were clearly labelled as such and that, according to Golden ... . An ASA spokesman said that such advertorials were just as appropriate as Loaded carrying ad features ...
ASA slams TBWA Simons ’drugs’ ads
10 Apr 1998 | by JOHN TYLEE
game after 28 complaints to the ASA about its allusions to drugs. The ad featured a ... time, Ikea, the furnishing retailer, has been told by the ASA to think carefully before tackling ...
MARKETING FOCUS: Difficult to swallow - Medical foods, long touted as the next big thing in marketing, have still not gained wide acceptance. Ben Abrahams reports on why they have taken so long to come to the boil
12 Mar 1998 | by BEN ABRAHAMS
Standards Authority (ASA). It has done a very good job. But the scientific evidence is being assessed ... ; they could be an advertising campaign which may not actually break any ASA codes. This isn ...
Burger King pulls poster offensive
27 Feb 1998 | by HARRIET GREEN
to Burger King s poster contractor, Posterscope, stating that the ASA had ordered the removal of both posters. Caroline Crawford, the ASA s communications director, explained: Someone contacted Burger King ... of their advertising. Despite the lack of complaints and the absence of an ASA ban, sources say Burger King ...
AGENDA: BK gets the taste for battle - Burger King is beefing up its attack on McDonald’s with a new ’knocking’ campaign. But, asks Lisa Campbell, is BK likely to get its fingers burnt?
26 Feb 1998 | by LISA CAMPBELL
. The ASA upheld the complaint, saying the choice of media wouldn t give people a chance to read ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
