CLOSE-UP PERSPECTIVE: CRE shock tactics risk undermining goal of campaign
25 Sep 1998 | by JOHN OWEN
to the ASA - and therefore the press coverage. With a small spend it s easy to see why the CRE ...
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sites around Britain last week, prompting a flood of complaints to the ASA. They each ... . The ASA asked for the ads to be pulled on Friday, but the CRE waited until Monday to replace them ... -between. An ASA spokesman said: We are extremely disappointed that an organisation which would be the first ...
to the ASA - and therefore the press coverage. With a small spend it s easy to see why the CRE ...
. The ASA, which received over 30 telephone complaints during the first two days of the campaign, also asked ... with the new ads, as originally planned. An ASA spokesman said: We are extremely disappointed ...
. The ASA, which received over 30 telephone complaints during the first two days of the campaign, also asked ... with the new ads, as originally planned. An ASA spokesman said: We are extremely disappointed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.