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100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

now hold Tesco Clubcards. 1995 - A record number of complaints are made to the ASA regarding an ad for the British Safety Council, which features the Pope and promoted condom use. The ASA ... month. 1999 - The ASA publishes the new edition of its codes in October, making political ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. Within a couple of years, he sold his invention to an Atlanta businessman, Asa Candler, who began ...

CAMPAIGN DIARY: Devolution devalues Leith Agency’s status

, which it was quick to bring to the ASA s attention. BDH claims that the accusation of inaccuracy ...

Fletcher heads industry finance body

. ASBOF must oversee the search for a new ASA chairman to succeed Lord Rodgers who retires at the end of next year. It must also rubber-stamp the ASA s choice to replace Matti Alderson, who has ... the industry s control over the system for which the ASA has become the mouthpiece. Fletcher has been ...

DIRECT: Briefs

Authority. The ASA issued the ruling after upholding a complaint from someone who received a mailing ...

Stop Press

generating complaints in 1997. The ASA upheld the complaints. Broadcasters drew universal praise ...

 

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