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OPINION: ASA stays cool over Mars’ knickers

Learning that Mars has been accused of distasteful and offensive advertising is a bit like hearing that your granny has been arrested for soliciting.

CAMPAIGN DIARY: Devolution devalues Leith Agency’s status

, which it was quick to bring to the ASA s attention. BDH claims that the accusation of inaccuracy ...

MARKETING MIX: That was the week that was

; The Volkswagen Golf divorce ad is revealed as having attracted more complaints to the ASA than any other ad ...

ASA clears Mars over Starburst ’knickers’ complaints

referee bound and gagged in the boot of a car. The ASA rejected the company s claim that the ad ...

Ministers reject CAP’s political ad proposals

seeking another body to take over from the ASA. The Home Office said it saw dangers in the CAP ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.