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DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

252 sales director Steve Johnson. On the advice of the ASA, the word tits was changed to nips ...

CLOSE-UP: LIVE ISSUE/ADVERTISING STANDARDS AUTHORITY - The ASA appointing a QC as chairman is not a

is that three years ago he proposed to the ASA that its chairman should be a lawyer. He says: 'When I suggested ... impede rather than understand and support a creative industry. Circus says: 'One member of the ASA council wrote at that time that a lawyer would be totally inappropriate to head the ASA because he would ...

MARKETING HELPLINE SERVICE

and experience with terms such as just or only to describe prices. The ASA particularly frowns on pester ... channel. Full details of its guidelines are at: www.asa.org.uk - go to FAQs. Sexual suggestiveness is a major cause of complaint. The ASA does not always uphold these, but it censured Emap s Heat ...

DIRECT: Briefs

report. BA came under fire for a series of mailings which the ASA concluded were misleading. Standard ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

STANDARDS AUTHORITY Graham, 49, has a substantial role as ASA director general at a time when ... by. Despite his diplomatic tone - Graham was a BBC administrator before joining the ASA late ... is the potential of extending the ASA s remit into broadcast advertising through merging with, or replacing ...

Stop Press

Standards Authority. In a decision that could affect the advertising for a host of free UK ISPs, the ASA ... that telephone charges had to be paid for. The ASA also upheld a complaint against United Distillers I slept ...

 

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