MARKETING HELPLINE SERVICE
20 Dec 2001
Authority (ASA). It can force the offending brand to make a correction or withdraw the ad. Around 10 ... by the ASA's Committee of Advertising Practice (CAP). But CAP will require you to provide a detailed ...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...
Authority (ASA). It can force the offending brand to make a correction or withdraw the ad. Around 10 ... by the ASA's Committee of Advertising Practice (CAP). But CAP will require you to provide a detailed ...
the wrath of advertising watchdogs, surely the ASA would have to draw the line at Sainsbury's 'Making life ...
as no surprise. A multi-faceted approach to responsible advertising, involving the ITC, Radio Authority, ASA ...
Authority (ASA), accusing it of being a "protectionist" body that will "always rule in favour of the status quo". Haji-Ioannou told Marketing that a government body should take over the ASA's powers "because the ASA is obviously unwilling to stand up to big media interests". His call ...
The Advertising Standards Authority has upheld two complaints by Sainsbury's about Tesco ads in which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek guidance from the Committee of Advertising Practice Copy Advice Team before launching similar ads. ...
-slapping from the regulators. The high point was in April, when the fcukinkybugger.com poster prompted the ASA to insist on pre-vetting future work for two years. The ASA also didn't take kindly to posters ...
' cholesterol-reducing powers. The ASA upheld complaints from each brand about the other. ...
The Advertising Standards Authority has rejected public complaints about a poster ad for Shepherd Neame's Spitfire Beer. The poster, by RPM3, carried the strapline 'Germany defeated. Now on to Japan. Sound familiar?' The ASA said it was in keeping with the nostalgic humour of the campaign ...
than real life - out today from Eidos'. The ASA upheld complaints by an ex-member of the British Army ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.