ONdigital complaint is upheld by the ASA...ONdigital has been rapped by the Advertising Standards Authority for claiming it reached a million customers faster than its rival Sky. The ASA upheld a complaint by BSkyB, which objected to a ... , represented an "uptake faster than that of Sky's". The ASA said the comparison was unfair because it had ...
quo of self-regulation through the ASA's codes, but the problem still remains. And, as complaints ... . "We have to support the ASA, right or wrong," he says. "And the ASA has to keep its criteria under ... Ward, head of communications at the ASA, agrees that the situation needs to be kept under review ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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