Click 
to remove filters
The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign to promote the release of World War II game Commandos 2. It stated: "Please report to your local...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...
Authority (ASA). It can force the offending brand to make a correction or withdraw the ad. Around 10 ... by the ASA's Committee of Advertising Practice (CAP). But CAP will require you to provide a detailed ...
the wrath of advertising watchdogs, surely the ASA would have to draw the line at Sainsbury's 'Making life ...
as no surprise. A multi-faceted approach to responsible advertising, involving the ITC, Radio Authority, ASA ...
if it had caused distress to any of the 400,000 recipients. The ASA ruled that the timing ...
complained that the advertisements were offensive. The ASA agreed and has ordered French Connection ... the phone don't ring." The ASA backed the 124 complaints claiming the insert was offensive and not well ... ", provoked 99 complaints to the ASA. However, it refused to back claims that it was offensive ...
successfully defended Comet against the ASA and ITC rulings on a price claim dispute with Currys. Courtenay ... Successfully acted for the ASA in defence of the judicicial review proceedings brought by SmithKline Beecham ...
Authority (ASA), accusing it of being a "protectionist" body that will "always rule in favour of the status quo". Haji-Ioannou told Marketing that a government body should take over the ASA's powers "because the ASA is obviously unwilling to stand up to big media interests". His call ...
The Advertising Standards Authority has upheld two complaints by Sainsbury's about Tesco ads in which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek guidance from the Committee of Advertising Practice Copy Advice Team before launching similar ads. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
