'Ditch the bitch' is inoffensive
but the umlaut must go
12 Sep 2001 | by Jennifer Whitehead,
. However, the ASA has seen fit to condemn an umlaut as being contrary to its code. The ad ... that the advertiser was a German company and it was trying to add credibility to the Moben brand. The ASA ruled ... of the Moben logo -- as an umlaut and, therefore, regard the company as German. This, said the ASA ...



