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Colgate rapped over 'superior' claim

. The ASA said that Colgate's tests were insufficient because two thirds had been on cow teeth ... over three-quarters of the market share. The ASA decided that Colgate's claims were not proven ...

'Ditch the bitch' is inoffensive
but the umlaut must go

. However, the ASA has seen fit to condemn an umlaut as being contrary to its code. The ad ... that the advertiser was a German company and it was trying to add credibility to the Moben brand. The ASA ruled ... of the Moben logo -- as an umlaut and, therefore, regard the company as German. This, said the ASA ...

Animal testing ad cleared

as they felt the claim for animal testing was not relevant to human health. However, the ASA said ...

ASA hits out at companies flouting its codes

are published today. It covers the ASA’s decision to uphold complaints against advertising for SmithKline ... rejected SKB’s claim that the ASA had unnecessarily restricted its free speech. The report says, “All ... . It also shows that legal challenges to ASA decisions on ‘free speech’ grounds have an excellent defence ...

Watchdog says Monster.co.uk ‘voices’ are not offensive

incitements to stand up to his boss was likely to cause serious or widespread offence. The ASA accepted ... is unlikely to cause serious or widespread offence, according to the ASA. ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

 

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