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FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy

complained to the ASA about the comparative advertising undertaken by its competitors and has been ... '. The ASA told the advertiser not to repeat the comparison. Among those complaining about the ad were ... , the ASA is one of the few avenues open to clients aggrieved by the advertising of their competitors ...

STOP PRESS: News in brief

Virgin Mobile is set to issue a complaint to the Advertising Standards Authority, claiming rival network Orange's Value Promise fails to match its own tariff as stated in its brochure material. The dispute comes four months after the ASA forced Virgin Mobile to scrap its 'Divorce Orange' ads. ...

STOP PRESS: News in brief

Virgin Mobile is set to issue a complaint to the Advertising Standards Authority, claiming rival network Orange's Value Promise fails to match its own tariff as stated in its brochure material. The dispute comes four months after the ASA forced Virgin Mobile to scrap its 'Divorce Orange' ads. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.