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of words rages on as Glaxo SmithKline and the ASA restate their cases

Ribena ToothKind will have been greeted with a mixture of euphoria and relief at the ASA s London...against Ribena ToothKind will have been greeted with a mixture of euphoria and relief at the ASA s London headquarters. Major companies rarely resort to the courts to challenge an ASA verdict. The fact that Glaxo ... that Ribena ToothKind does not encourage tooth decay that the ASA originally ruled against. The ASA can ...

REVIEW: Marketing and advertising news in the week's press

-year investigation and complaints to the ASA about the powers attributed to the fizzy, caffeine-based soft drink. Red...The Advertising Standards Authority has thrown out claims from Red Bull, the energy drink, that the beverage can improve concentration, reaction time and endurance. The finding follows a three-year investigation and complaints to the ASA about the powers attributed to the fizzy, caffeine-based soft drink. Red ...

Red Bull ads face watchdog pre-approval

and endurance. But independent research carried out by the ASA found the claims to be untrue. It found that one ... to reach the improved performance levels described. In its defence, Red Bull sent the ASA lists ...

Women turned off by risque billboard ads

of an Opium perfume ad featuring a naked Sophie Dahl after complaints were upheld by the ASA. ...

Mail on Sunday md joins ASA

- Mike Ironside, managing director of the Mail On Sunday, has been appointed to the council of the Advertising Standards Authority. Ironside, 47, succeeds Len Sanderson, managing director of sales at the Telegraph group, who is stepping down after six years. The ASA council is made up of 12 members who ...

Mail on Sunday md joins ASA

- Mike Ironside, managing director of the Mail On Sunday, has been appointed to the council of the Advertising Standards Authority. Ironside, 47, succeeds Len Sanderson, managing director of sales at the Telegraph group, who is stepping down after six years. The ASA council is made up of 12 members who ...

ASA wins Ribena High Court battle

to defend. The ASA was awarded costs of pounds 47,000. SmithKline Beecham has invested pounds 19 ... it was disappointed with the decision and was considering an appeal. But Christopher Graham, the ASA s director ... -regulation of non-broadcast advertising . He added: This should increase confidence in the ASA s independence ...

NEWS BRIEFS

. But the ASA ruled the image was not sexually explicit and unlikely to harm kids..... But the ASA ruled the image was not sexually explicit and unlikely to harm kids. ...

Legal blow forces Ribena marketing rethink

yesterday backed the ASA view and said that was only the case when it was compared with other soft drinks ...

Advertising Standards Authority rejects permission marketing complaint

The Advertising Standards Authority has overturned a complaint against Royal Mail offshoot The Postal Preference Service over claims that its direct mail filtering service for consumers would undermine the sector. The ASA rejected the claims, made by WWAV Rapp Collins, saying there was no case ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.