to remove filtersNpower mailing slammed by watchdog
04 Dec 2002 | by Claire Billings,
, the ASA told the advertiser not to repeat the claim unless it could provide evidence to support it ...
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It's not what you said, it's how you said it
13 Dec 2002
do. The problem is that believing is just not good enough in the eyes of the ASA. That's why we ... it is something we must have clarification on from the ASA as we plan our long-term strategy. We do not want ...
REVIEW: The ASA upholds complaints about direct mailing
22 Nov 2002
The Advertising Standards Authority has upheld complaints about a direct mailing from Midland Mainline that arrived in the form of a parking ticket. The campaign, by Poulter Partners, was "misleading and distressingly implied that recipients had committed a traffic offence". - General release.
Telewest in talks with agencies about £6m ad business
06 Sep 2002 | by IAN DARBY
, Telewest was rapped by the ASA for an ad through Saatchis for its Talk Unlimited service that used the line ...
EDITORIAL: DM must stand up to mail mavericks
10 May 2002
earned its mailshot the dubious title of 2001's most complained about ad. The ASA, not normally given ... protection laws. Last year the ASA ran a random check on mailshots being targeted at the UK, some of them ... . What's more, ASA executives have noticed that anybody responding to an offer from one ...
DM complaints to ASA rise by more than half
03 May 2002 | by JOHN TYLEE
even works for people who love to eat fattening foods , resulted in 211 calls to the ASA. Upholding the complaints, the ASA branded the mailing as one of the most flagrant and deceitful breaches of the code ever seen . French Connection was runner-up in the ASA's league of sinners, attracting 142 complaints for a ...
Direct marketing tops ASA complaints list
02 May 2002 | by Staff,
of the most flagrant and deceitful breaches of the [ASA] codes ever seen". Complaints about direct mail ... advertising into disrepute. The ASA reached agreement with French Connection and agreed that all future FCUK ... of direct mail to the top of the complaints league came as the ASA revealed that more than 10,000 ads were ...
No need for car ad legislation says industry
11 Mar 2002 | by Jennifer Whitehead,
, legal director at the ASA, says that the organisation is "certainly opposed to further legislation ... , and must not feature "unsafe, reckless, aggressive or competitive driving". According to the ASA code ... ". Both have upheld complaints against motor advertisers, with the ASA most recently rapping Hyundai ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
