WKD ad is third in three weeks accused of homophobia
16 Dec 2002 | by Jennifer Whitehead,
of WKD superimposed over his crotch. The ASA deemed the ad to be pornographic and offensive. However ...
. The ASA's code states: "Advertisements should contain nothing that is likely to cause serious ...
of WKD superimposed over his crotch. The ASA deemed the ad to be pornographic and offensive. However ...
do. The problem is that believing is just not good enough in the eyes of the ASA. That's why we ... it is something we must have clarification on from the ASA as we plan our long-term strategy. We do not want ...
-in-cheek. However, the ASA argued that ads were likely to be seen and acknowledged by children, and said the link ...
for helping us to help others." The warning to consumers about unscrupulous advertisers follows the ASA ... of these adjudications, the ASA said that it was working with publishers of newspapers, magazines and other media owners to stop these misleading advertisements from appearing. Christopher Graham, the ASA director general ...
find them funny. "It has never been the company's intention to subvert the ASA's code or deliberately ... to release," the company said in a statement. The ASA, however, ruled that the ads would not generally ...
, the ASA told the advertiser not to repeat the claim unless it could provide evidence to support it ...
". However, the ASA adjudicated against the agency, saying that the ad was likely to cause serious ...
' explanations, the ASA upheld the complaints against both ads because, although neither publication is aimed ...
as a poster, with the man's legs removed. The ASA also said that this poster was unlikely to cause widespread offence. Last year, the ASA cleared BBH's ads for Barnardo's that showed the effect of abuse ...
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