. The ASA's code states: "Advertisements should contain nothing that is likely to cause serious ...
for helping us to help others." The warning to consumers about unscrupulous advertisers follows the ASA ... of these adjudications, the ASA said that it was working with publishers of newspapers, magazines and other media owners to stop these misleading advertisements from appearing. Christopher Graham, the ASA director general ...
-regulation has worked in the non-broadcast arena. "Other parts of the media are self-regulated and the ASA is a ... by the ASA's Committee of Advertising Practice and the other by the Independent Television Commission. It ... sense for Ofcom to extend its remit to include the ASA. But those responsible for press advertising have ...
Bill to take on board and the ASA has proved itself to be worth its weight in gold. In this complex ... towards two self-regulatory entities - one for broadcast and the ASA for print. Any fool can see ...
The new strategy, which was introduced by D'Arcy following its reappointment at the beginning of the year, saw the Tetley Teafolk ditched in favour of a campaign stressing the drink's health benefits. However, the strategy has been thrown into doubt as the ASA and the ITC have upheld complaints made ...
-hitting press and poster ads, aimed at raising awareness of child prostitution. The ASA rejected 20 complaints
, despite rulings by the Advertising Standards Authority (ASA) and Independent Television Commission (ITC...Both watchdogs upheld complaints from the Food Commission challenging Tetley's assertion that 'Tetley is rich in anti-oxidants that can keep your heart healthy'. They agreed this implied that drinking tea had "proven health benefits". The ASA ruled that much of the evidence submitted by Tetley ...
as a poster, with the man's legs removed. The ASA also said that this poster was unlikely to cause widespread offence. Last year, the ASA cleared BBH's ads for Barnardo's that showed the effect of abuse ...
that it would. However, the ASA, which consulted its own experts on the subject, concluded that the health ...
been private, the ASA ruled the claim misleading. A second ruling stated that the union had been ... private care homes and their staff did not care about residents. The ASA considered that the ad implied ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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