to remove filtersSTOP PRESS: ASA upholds complaint
28 Nov 2002
The Advertising Standards Authority (ASA) has upheld a complaint from two Safeway customers who
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OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
This applies particularly to animals, as Royal Sun Alliance discovered 18 months ago with its spoof lost dog posters for Lucky, the brand mascot of More Th>n. These posters confused hundreds of animal lovers, who then protested so strongly that the ASA was forced to reprimand the client and its ...
B&Q uses fashion as DIY inspiration
14 Nov 2002 | by MARK KLEINMAN
said he had met with the ASA and B Q would submit ads with pricing claims for pre-copy approval. ...
NEWS BRIEFS: B&Q censured by ASA
31 Oct 2002
B Q has been censured by the Advertising Standards Authority for a national press ad which stated 'Today, Homebase store prices are 10% more expensive than yesterday'. The ad, which ran the day after a 10% discount day at Homebase stores, was deemed misleading because not all prices rose and some were...
B&Q fights back with price claims against DIY rival
26 Sep 2002
as a result of consumers' enthusiasm for home renovation. Last week, the ASA upheld two complaints ... were clearance items. The ASA recommended that B Q seeks guidance from the authority's copy advice ...
ASA slams Tesco brochure claims on UK best value
01 Aug 2002
Tesco, the UK's biggest grocery chain, has fallen foul of the Advertising Standards Authority (ASA...The ASA ruled that Tesco's claim in a promotional brochure that it was better value than its competitors could not be substantiated because it had provided no evidence ... . The ASA said that because the claim was made in a brochure that talked about slashing £1bn off prices ...
BOL.com focuses on 'bargains' as UK marketing jobs are axed
03 Jul 2002 | by Ravi Chandiramani and Tania Mason,
&C Saatchi in 2000 that attracted 316 complaints to the ASA, has taken the measures in a concerted effort ...
STOP PRESS: The ASA upholds complaint
30 May 2002
's which offered a free mobile phone to the first 7000 respondents. The ASA ruled that the mailing misled
STOP PRESS: ASA investigates IKEA ads
16 May 2002
The Advertising Standards Authority is investigating 26 complaints about IKEA's latest ad campaign, created in-house, which suggests people should dump their pets to create more space in their homes.
Direct marketing tops ASA complaints list
02 May 2002 | by Staff,
of the most flagrant and deceitful breaches of the [ASA] codes ever seen". Complaints about direct mail ... advertising into disrepute. The ASA reached agreement with French Connection and agreed that all future FCUK ... of direct mail to the top of the complaints league came as the ASA revealed that more than 10,000 ads were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
