The Advertising Standards Authority (ASA) has rapped internet service provider Tiscali for an e
work, take care babe Steve". Complaints were made to the ASA on the basis that the e-mail did ... will also fall foul of the new ASA Code of Practice as well. Under 22(1) of the CAP Code: "Marketers ... ." The ASA is a self regulatory body whereas the EU Directive is interpreted as part of English law ...
. Bill Griffin, Channel 4 head of marketing, said: "We are glad that the ASA has recognised ... and will comply with the ASA judgement to prevent such ambiguity from occurring in the future," Griffin said ...
financially if they switched their account from Virgin One to the Intelligent Finance Plan. The ASA agreed ...
last month into internet advertising found that only one ad out of 600 the ASA investigated broke UK ... year. It was still one of the least-complained-about media in the ASA's annual report, which showed that more complaints were received about poster advertising than any other. The ASA published the findings ...
The Advertising Standards Authority has found that only 1% of internet banner and pop-up advertisements fall foul of the British Codes of Advertising and Sales Promotion.
to young people aged under 18, the survey found. However, the ASA has given an almost clean bill ... follows a six-month survey by the ASA - the first of its kind - covering 354 banner and 258 pop-up ads ... - broke the rules and had already had complaints about it upheld by the ASA. The watchdog said most ...
of ASA codes. It had already had complaints about it upheld in other media, because it associated speed with the car. A further 37 ads were deemed to be "questionable" by researchers. The ASA said ... 's own code." The ASA survey says that banner and pop-up ad messages tend to be simple and do not try ...
The Advertising Standards Authority has upheld a complaint against Letts Educational, the revision and exam guide provider, over a school promotion called the Letts Challenge, due to fears it could encourage bullying. The online competition for school children featured two postcards with the messages...
of the ASA cracking down or outlawing the digital equivalent of junk mail. Well, yes, perhaps. It was touching, arguably, to see so much faith being expressed in the powers of the ASA - though, in truth, most of the coverage got round to mentioning somewhere along the way that the ASA doesn't really have the power ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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