Search results for ASA

Showing 1 - 10 of 11 results

Sort results by: date | relevance

Search filters:

By Date

  • 2003 Remove filter

By Channel

  • Direct Marketing Remove filter

Click remove filters icon to remove filters

Clear this search

Catalogue censured for containing offensive T-Shirts

18 years old, the ASA banned the ads because the T-Shirts were included in a catalogue that also ...

P&G complaint about Persil Aloe Vera mailing upheld

on sensitive skin. The ASA investigated the scientific method used by Lever Faberge to compare the effect ... is transferred from clothes to skin. The ASA concluded that the mailing was likely to mislead, because ...

Children's ads show 99% compliance to ASA guidelines

Only 1% of press ads, excluding duplicates, broke the ASA's CAP Code, although nine were said to be questionable. All nine appeared in two issues of a magazine featuring the latest computer and console games ... . The ASA conducted the survey to assess compliance rates for marketing in media targeted primarily ...

Intelligent Finance promotes online banking via mailer

financially if they switched their account from Virgin One to the Intelligent Finance Plan. The ASA agreed ...

DIRECT: IF promotes online banking via mailout

financially if they switched their account from Virgin One to the Intelligent Finance Plan. The ASA agreed ...

Complaints about DM rise as medium grows

direct mailings was 401 less than the 3,111 the ASA resolved about direct mailings in 2001. As a whole, the number of complaints about direct marketing and database practice fell by 47.6%. The ASA put this down ... . The ASA received 71 complaints about the mailing, which were upheld. The rise in complaints about direct ...

Daily Mail ad raises more hackles at Express Newspapers

denigrated the Express, was rejected because the ASA deemed it to be an expression of the advertiser ... complaints against it upheld by the ASA. The two newspapers have been continually clashing in recent months ...

The new rules of engagement

and covers all non-broadcast advertisements, sales promotions and direct marketing. However, the ASA ... marketing and the subject of many complaints to the ASA. The rules have been tightened up a bit and now ...

REVIEW: The ASA condemns direct marketing campaign

that saw British cinema-goers receive unsolicited text messages promoting the film Minority Report. The ASA

Ad breach lands data firm in hot water

further complaints over Sweet & Tasty mailings, the ASA received a signed assurance from the J Partnership ... losing its Royal Mail business mailsort discount. However, the ASA said it has become aware ... , director general of the ASA, said: "Like advertisers, all marketing agencies have a responsibility ...

 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.