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Emap caught out by ASA in size complaint over Zoo

LONDON – Emap has been told that it was not justified in calling its lads' magazine Zoo 'the biggest men's weekly' by the advertising watchdog, following a complaint from rival IPC Media.

Can national newspapers get adland’s big fish to take the bait?

with website addresses to explain this and calculate impact. But the creative pushed boundaries. The ASA upheld ... relief for women was labelled “misleading and irresponsible” by the ASA. While the ASA issue did ...

NMA spiked again by ASA over 'killer heels' stiletto ad

The ad watchdog upheld complaints that the ad trivialised violence and was said it was likely to cause "widespread and serious offence to readers". The "killer heels" ad is part of the same NMA spoof campaign, created by TBWA\ London, that the ASA had already upheld a number of complaints against. The ASA ...

Tango concrete pipe ad gets formal ban after withdrawal

the ad again and has apologised for any offence that caused. In formally banning the ad, the ASA ruled ...

Close-Up: Live Issue - Will booze rules beat binge-drinking?

the new ASA publishes its own rules to remove the discrepancies with the existing non-broadcast rules? "The biggest hangover will come from the restrictive grounds for appeal under the new ASA. Many ...

Tony the Tiger ad ban tops Ads that Make News survey

branded the advert "incorrect and potentially damaging", the ASA rejected calls for an investigation ...

Broadcast ad regulation shifts to ASA in landmark move

The ASA already handles complaints about print and poster advertising, direct mail, sales ... this year. The ASA is now bracing itself for an increase in the number of complaints about broadcasting ... Goodman and head teacher Neil Watts. ASA director general Christopher Graham said: "More than 5 ...

ASA unveils new logo ahead of one-stop shop relaunch

The new design by Columns retains the ASA red tick but has been redesigned to work in animated ... parallel systems for regulating broadcast and non-broadcast advertising. From November 1, the ASA ... uncooperative broadcaster to Ofcom for further action. Ofcom has no remit on the ASA's non-broadcast activity ...

Media news brief: ASA refreshes identity

The Advertising Standards Authority (ASA) has refreshed its brand identity for the launch of its

Close-up: Live Issue - Acronyms proliferate as ASA becomes the one-stop shop

and radio. But the ASA's extended role as a regulatory "one-stop shop", approved by Parliament earlier ... the BCAP. Confused? Christopher Graham, the ASA's director-general, who will take charge of the superbody, claims the seeming complexity has one simple objective - to establish consumer confidence in the ASA as a ...

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