." This was just too much for the ASA, who ruled that it condoned excessive speed. Campaign banned. Similarly ... significantly reduced braking distances in the rain. The ASA claimed that the "yeah right!" encouraged drivers ... for children born into poverty" was one of the many other victims of the political correctness of the ASA ...
A sizeable amount of email data is currently being sourced from less than reputable sources outside the EU. Recently, the ASA adjudicated on third-party email marketing lists. The company ... was not the case. The ASA said the database had been purchased in good faith, and that it is the responsibility ...
services. She complained to the ASA because there was no way to opt-out of future messages. The ASA ruled against O2 because its campaign lacked "explicit consent". O2 said: "We were disappointed with the ASA ... there are no clear guidelines for SMS marketers. The guidance followed by the ASA and UK information commissioner ...
by the ASA for an email campaign that encouraged people to get into debt with its credit card. Asking ...
response, the ASA said: "The authority considered the claim implied that at the time of the mailing ...
, leaving recipients under the wrong impression it was coming directly from BT. In its ruling, the ASA ... of the recipient's server." The ASA has also told DMS to ensure its identity is clear in future emails. If you ...
LONDON - The ASA has asked French Connection UK not to use its trademark FCUK logo in unsolicited...be offended by it. However the ASA decided that not all recipients would be aware of the FCUK brand ...
the prize money by a random draw. The ASA told the advertisers to take more care in the future. It said ...
comparisons against major competitors such as Thomson, First Choice and JMC. The ASA agreed that consumers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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