to remove filtersNews Analysis: Chanel No 5 turns to Hollywood
17 Nov 2004
regulatory issues, as ASA codes aimed at maintaining the separation of programming from ads do not apply ...
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News Analysis: None for the road
15 Dec 2004
, despite the fact that the ASA generally allows public awareness campaigns to push the advertising code ... little more leeway, but not carte blanche,' says a spokeswoman for the ASA. 'Research shows ...
Branding News: Design choice - ASA logo
10 Nov 2004 | by Dave Dragon, Creative director, Clinic
The Advertising Standards Authority (ASA) logo has undergone a redesign to mark the ASA's relaunch...The redesign was a tough task because the ASA red tick closely resembles the iconic Nike 'swoosh ... the ASA decided to update its logo, one assumes it wanted the tick to be retained. The tick indicates both ... of the ASA's graphic mark. Nike's tick is fluid, gently sweeping, optimistic and non-threatening, whereas ...
Editorial: The last word on alcohol advertising
03 Nov 2004 | by Craig Smith, editor
Authority (ASA). Those with a good memory, or an interest in advertising alcohol brands, will remember...of year. Notes The rules will be redrafted by the ASA and Broadcast Committee of Advertising Practice ...
Media news brief: ASA refreshes identity
27 Oct 2004
The Advertising Standards Authority (ASA) has refreshed its brand identity for the launch of its
News brief: ASA appoints members of public to council
13 Oct 2004
. They will join on 1 November as the ASA takes over responsibility for regulating broadcast advertising.
BT 118 500 faces ad ruling against 'new 192' line
08 Sep 2004 | by Samuel Solley
, as the Advertising Standards Authority (ASA) prepares to rule against its 'the new 192' strapline....Rival operator The Number lodged a complaint with the ASA about the line, which BT has been using since the service's launch in December 2002. ASA codes state that the word 'new' can be used for a launch for up to a year. As Marketing went to press, The Number's complaint was being passed to the ASA ...
Tesco complains to ASA over Asda low-price ads
11 Aug 2004 | by Rachel Barnes
Tesco has submitted a formal complaint to the Advertising Standards Authority (ASA) on Monday following an exchange of letters between Asda corporate marketing director Chris Pilling and Tesco trading ... against Tesco with the ASA this week, regarding claims made in the supermarket's leaflets that its ...
Branding news: Energy 69 plans £1m debut in UK
11 Aug 2004
director William Alexander said such claims are forbidden in the UK.The company is working with the ASA ...
Mark Ritson on branding: From commodity to brand and all the way back
11 Aug 2004
company to Asa Candler in 1889, and Candler, a strict Methodist, marketed Coca-Cola as a temperance drink ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
