, despite the fact that the ASA generally allows public awareness campaigns to push the advertising code ... little more leeway, but not carte blanche,' says a spokeswoman for the ASA. 'Research shows ...
. The ASA has moved buildings this week and there's a buzz about the place. We have brought in new staff ... ASA adjudications. 10.00am: Our chairman, Lord Borrie, discusses the week's draft recommendations with the team managers and myself. I show him round the open-plan ASA. There's a lot of "managing by walking ...
the new ASA publishes its own rules to remove the discrepancies with the existing non-broadcast rules? "The biggest hangover will come from the restrictive grounds for appeal under the new ASA. Many ...
The new design by Columns retains the ASA red tick but has been redesigned to work in animated ... parallel systems for regulating broadcast and non-broadcast advertising. From November 1, the ASA ... uncooperative broadcaster to Ofcom for further action. Ofcom has no remit on the ASA's non-broadcast activity ...
, the ASA adds responsibility for regulating TV and radio advertising to its press, posters and DM remit ... that included some health claims. The TV work was cleared by the BACC while the ASA upheld complaints ... to translate smoothly across media, such inconsistencies can no longer be brooked. How the ASA handles ...
and radio. But the ASA's extended role as a regulatory "one-stop shop", approved by Parliament earlier ... the BCAP. Confused? Christopher Graham, the ASA's director-general, who will take charge of the superbody, claims the seeming complexity has one simple objective - to establish consumer confidence in the ASA as a ...
salt consumption. "The ASA Council therefore took the view that the advertisement is unlikely ...
the watchdog acknowledged the offence caused to the complainant, the ASA said it considered that the poster ...
(Broadcast) to run in parallel with the ASA, which regulates print. The legislation allowing the new "co ... will have a backstop role, could over-rule the new ASA body, which will handle day-to-day regulation and complaints. The Tory frontbencher Malcolm Moss asked whether Ofcom or the ASA (Broadcast) could be forced ...
Under its current remit, the ASA adjudicates complaints about newspaper, magazine, poster, cinema and internet advertising. Ofcom, the communications regulator formed last year, was solely in charge of radio ... to cause controversy among some consumer groups, who have heavily criticised the ASA for not doing enough ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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