, as the Advertising Standards Authority (ASA) prepares to rule against its 'the new 192' strapline....Rival operator The Number lodged a complaint with the ASA about the line, which BT has been using since the service's launch in December 2002. ASA codes state that the word 'new' can be used for a launch for up to a year. As Marketing went to press, The Number's complaint was being passed to the ASA ...
As mobile marketing enters the mainstream, the ASA has issued guidelines that should prevent..., as the Advertising Standards Authority's (ASA) Committee of Advertising Practice (CAP) has shown by issuing its first ... and cause offence. Complaints about text messages to the ASA increased by 500% in 2003 to 353, compared ... with the ASA. The CAP code mirrors the directives and guidelines already in place.' Enpocket's Larsen agrees ...
' industry peers. Several are threatening to complain to the ASA about what they claim to be 'unfair ...
-mails to a target group of consumers, the ASA will get involved if a complaint is later lodged. To date there has never been a formal investigation. A spokeswoman for the ASA says: "One reason for this lack ...
package with BT Together without comparing call charges. Egg has also been castigated by the ASA for an e
by the watchdog Advertising Standards Authority (ASA) for "encouraging sexual violence toward women"....is where I got further with Lara than anyone else'. The ASA upheld seven complaints about the ads ... to be offensive to women, according to the ASA, and the caravan execution encouraged sexual violence toward women ... . The ASA also upheld 19 complaints about a Ryanair press ad that depicted Prince Charles promoting ...
Ofcom might demand a change of socks and shorts for the runners in the 118 118 ads to prevent viewers comparing them with the 70s athlete David Bedford. The Advertising Standards Authority left a similar complaint about a 118 118 print campaign stuck in the starting blocks. Ofcom risks ridicule unless...
.Tel disputed this claim and lodged a complaint with the Advertising Standards Authority (ASA), which was upheld this week. BT was warned by the ASA not to use such comparative ads again, particularly as the campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
