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all its ads for pre-vetting by the ASA. An Energywatch spokeswoman said that it was concerned ... was urgently needed. This week, the ASA will rule that British Gas' most recent TV campaign, which promoted ... . It follows several recent rulings against the company. An ASA spokeswoman confirmed it was planning to meet ...
all its ads for pre-vetting by the ASA. An Energywatch spokeswoman said that it was concerned ... was urgently needed. This week, the ASA will rule that British Gas' most recent TV campaign, which promoted ... . It follows several recent rulings against the company. An ASA spokeswoman confirmed it was planning ...
The newspaper ad, which aimed to show the benefits customers would lose by switching to EDF, pointed out in bold that the company was 'formerly known as Electricite de France,' a phrase the ASA said ... 'is political correctness gone mad', adding that it is calling for an independent review. The ASA ...
The decision follows a campaign which ran this summer warning customers that if they left British Gas, they would no longer have access to its engineers. The ASA ruling will criticise British Gas' use of the advertising for its 'undue appeal to fear'. It is also expected to forbid the company from ...
The decision follows a campaign, which ran this summer, warning customers that if they left British Gas, they would no longer have access to its engineers. The ASA ruling will criticise British Gas' use of the advertising for its "undue appeal to fear". It is also expected to forbid the company ...
Animal Defenders International (ADI) is preparing to lobby the Advertising Standards Authority (ASA...and marketing press, encouraging people to complain to the ASA about the ad. It believes around 20 complaints have been made, and is preparing to drive the message home by reminding ASA chairman Lord Borrie ...
Eighty viewers complained to the ASA that the ads did not clearly explain that making a payment automatically signed customers up to a subscription service. Sixty-four of these people, plus a further 180 viewers, complained that the ads particularly targeted young children. A further 33 viewers said ...
. It is the first time ASA ads have appeared on television. In the spot, created by Columns Design and directed ... that while the ASA commercial might be a bit rubbish, it does not break any of the advertising codes ... -raising project comes during a year in which the ASA expects to receive 33,000 complaints -- a 33% rise on last ...
also awarded costs to the Advertising Standards Authority. In its adjudication, the ASA has ordered ... were complainants reporting that children had run up large phone bills as a result of the ads. ASA ... the advertising business as a whole that the ASA carries out certain public law functions ...
sleeker silhouette in two weeks". The ban followed an ASA ruling that stated that Boots' independent ... perceptions. The ruling underlines the ASA's hardline stance on claims made by cosmetics manufacturers. Last month, it rapped L'Oreal for its ads for its Perfect Slim and Wrinkle De-Crease products. The ASA has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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