not seen it as a personal testimonial but as a "dramatised playlet". The ASA also satisfied itself ...
these products, and believe that they have benefits." The ASA disagreed and ruled the ad was in breach ... not to make future claims based solely on consumer perceptions. The ASA's ruling follows a ban in August ... the supermodel Claudia Schiffer. The ASA found that there wasn't enough evidence to support either claim ...
sleeker silhouette in two weeks". The ban followed an ASA ruling that stated that Boots' independent ... perceptions. The ruling underlines the ASA's hardline stance on claims made by cosmetics manufacturers. Last month, it rapped L'Oreal for its ads for its Perfect Slim and Wrinkle De-Crease products. The ASA has ...
' use measurements showed a decrease in thigh volume and smoothing of the skin profile. The ASA ... not to make similar claims, in future ads, that were based solely on consumer perceptions," the ASA said ...
The ASA has received several complaints about the ad. These include allegations that it fails ... into trouble with the ASA in as many months for pushing the positive effect its product has on kids ... " for children. The ASA ruled it was likely to mislead viewers into thinking the study compared the cereal ...
wrinkles and cellulite after testing. The ASA asked an expert to consider the evidence and he found that the studies carried out by L'Oreal were limited and were not scientifically evaluated. The ASA ruled ... approved the ads. Two weeks ago, the cosmetics company came under fire from the ASA for airing an ad ...
as claims about an ingredient called Boswelox. The ASA upheld the complaints, also after consulting ...
FCUK campaign which has since had several run-ins with the Advertising Standards Authority (ASA). - The first ban came in spring 1997 following 10 complaints to the ASA. The campaign relaunched that winter after a strategy change, which separated the acronym FCUK and the word advertising. - The ASA banned ...
marketing chief pulls these strands together. 63. CHRISTOPHER GRAHAM - ASA The influence ... change in advertising self-regulation in more than 40 years. The ASA has now widened its remit from print ...
books and films often contained similar sorts of characters, which did not frighten children. The ASA ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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