approved it in advance. In a letter to the ASA chairman, Lord Borrie, he has called for new guidelines ... dishonest and misleading fake." Challen urged the ASA to live up to the slogan it uses in its own campaign ... of the BNG case, the ASA is no better at removing bad ads than it is capable of giving full and honest ...
the approach in future," the ASA said. Anteon had used the case of Rory Blackhall, 11, who vanished after ... . They pointed out that text stated "We can help reduce the possibility of such future tragedies...". The ASA ...
it would be inevitable that more children would be listening during this period. The ASA said: "Capital ... complainant heard the ad on Liverpool station Radio City during a sports show at 7.45pm. The ASA did ...
The ASA received seven complaints about the ads, which featured slogans such as 'This is our City', 'Real Manchester' and 'Greater Manchester'. Complainants claimed the team did not represent Manchester ... colours and official website address were present. The ASA dismissed the complaints, ruling ...
regulation has been contracted out to the ASA. Good for the ASA: it has clearly learned its lesson from ...
was not upheld by the ASA. As well as the television ad, the campaign comprises women's weekly press and 48 ...
Animal Defenders International (ADI) is preparing to lobby the Advertising Standards Authority (ASA...and marketing press, encouraging people to complain to the ASA about the ad. It believes around 20 complaints have been made, and is preparing to drive the message home by reminding ASA chairman Lord Borrie ...
the sound they transmitted to produce a "richer" sound, which some listeners preferred. An ASA statement ... ' problem highlighted by the complainant." The ASA did however find that the radio ad was misleading ...
"smoking makes people smell". The ASA concluded that it did not consider that the ad claimed ...
Eighty viewers complained to the ASA that the ads did not clearly explain that making a payment automatically signed customers up to a subscription service. Sixty-four of these people, plus a further 180 viewers, complained that the ads particularly targeted young children. A further 33 viewers said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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