to remove filtersBurger King ad featuring a cow attracts 78 complaints
18 Nov 2005 | by by Daniel Farey-Jones and Jennifer Whitehead
the ad before the ASA has made a ruling on the case. "Our latest advertising campaign was intended ...
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PC World ad banned for overselling 'wherever you are' wireless claim
30 Nov 2005 | by by Daniel Farey-Jones
coverage was now generally excellent and on a par with mobile phone coverage. However, the ASA found ... evidence to back up its claim to the BACC. On the second point, the ASA said "the ad implied ...
KFC marketing director Harrison-Church quits suddenly
19 Oct 2005 | by by Staff
, received a record 1,671 complaints. The ad was later cleared by the ASA. If you have an opinion ...
Close-Up: Live Issue - Selling bottled beauty with spurious science
23 Sep 2005
these products, and believe that they have benefits." The ASA disagreed and ruled the ad was in breach ... not to make future claims based solely on consumer perceptions. The ASA's ruling follows a ban in August ... the supermodel Claudia Schiffer. The ASA found that there wasn't enough evidence to support either claim ...
ASA clamps down on Boots beauty ad
16 Sep 2005
sleeker silhouette in two weeks". The ban followed an ASA ruling that stated that Boots' independent ... perceptions. The ruling underlines the ASA's hardline stance on claims made by cosmetics manufacturers. Last month, it rapped L'Oreal for its ads for its Perfect Slim and Wrinkle De-Crease products. The ASA has ...
Retail News brief: ASA upholds complaint
24 Aug 2005
The Advertising Standards Authority has upheld a complaint by Tesco and forced Asda to stop using the line 'officially Britain's lowest-priced supermarket' in ads. The claim was made in a number of press ads and one TV ad. Tesco said the word 'official' suggested its figures were government-based.
Mark Ritson on branding: Boasts lose Asda its no-claims bonus
24 Aug 2005
by the Advertising Standards Authority. The ASA ruled that because the claim was based on a year's-worth of weekly ...
Asda banned from 'official' cheapest supermarket claims after Tesco complaint
17 Aug 2005 | by by Julia Pearlman
, Asda has been voted Britain's Lowest Priced Supermarket -- for the seventh year running". The ASA ... " to describe the results of other industry awards. The ASA concluded that because the survey was not taken ...
Helen Dickinson on retail: Fashion retailers feel the squeeze
13 Jul 2005
FCUK campaign which has since had several run-ins with the Advertising Standards Authority (ASA). - The first ban came in spring 1997 following 10 complaints to the ASA. The campaign relaunched that winter after a strategy change, which separated the acronym FCUK and the word advertising. - The ASA banned ...
Furniture Village to emphasise quality
29 Jun 2005 | by James Quilter
spent just £7m. Earlier this year, DFS was investigated by the Advertising Standards Authority (ASA ... . Viewers believed the ads condoned fly-tipping, but the ASA ruled that DFS, which produces its own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
