Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Eighty viewers complained to the ASA that the ads did not clearly explain that making a payment automatically signed customers up to a subscription service. Sixty-four of these people, plus a further 180 viewers, complained that the ads particularly targeted young children. A further 33 viewers said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.