of the advertising code regarding truthfulness. British Gas told the ASA that it had taken copy advice to ensure ... impression and was therefore in breach. On the count of the misleading television ad, the ASA also found ...
all its ads for pre-vetting by the ASA. An Energywatch spokeswoman said that it was concerned ... was urgently needed. This week, the ASA will rule that British Gas' most recent TV campaign, which promoted ... . It follows several recent rulings against the company. An ASA spokeswoman confirmed it was planning to meet ...
all its ads for pre-vetting by the ASA. An Energywatch spokeswoman said that it was concerned ... was urgently needed. This week, the ASA will rule that British Gas' most recent TV campaign, which promoted ... . It follows several recent rulings against the company. An ASA spokeswoman confirmed it was planning ...
coverage was now generally excellent and on a par with mobile phone coverage. However, the ASA found ... evidence to back up its claim to the BACC. On the second point, the ASA said "the ad implied ...
The newspaper ad, which aimed to show the benefits customers would lose by switching to EDF, pointed out in bold that the company was 'formerly known as Electricite de France,' a phrase the ASA said ... 'is political correctness gone mad', adding that it is calling for an independent review. The ASA ...
the approach in future," the ASA said. Anteon had used the case of Rory Blackhall, 11, who vanished after ... . They pointed out that text stated "We can help reduce the possibility of such future tragedies...". The ASA ...
The decision follows a campaign which ran this summer warning customers that if they left British Gas, they would no longer have access to its engineers. The ASA ruling will criticise British Gas' use of the advertising for its 'undue appeal to fear'. It is also expected to forbid the company from ...
The decision follows a campaign, which ran this summer, warning customers that if they left British Gas, they would no longer have access to its engineers. The ASA ruling will criticise British Gas' use of the advertising for its "undue appeal to fear". It is also expected to forbid the company ...
also awarded costs to the Advertising Standards Authority. In its adjudication, the ASA has ordered ... were complainants reporting that children had run up large phone bills as a result of the ads. ASA ... the advertising business as a whole that the ASA carries out certain public law functions ...
the Advertising Standards Authority that the remaining leaflets had been destroyed. The ASA concluded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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