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Eighty viewers complained to the ASA that the ads did not clearly explain that making a payment automatically signed customers up to a subscription service. Sixty-four of these people, plus a further 180 viewers, complained that the ads particularly targeted young children. A further 33 viewers said ...
these products, and believe that they have benefits." The ASA disagreed and ruled the ad was in breach ... not to make future claims based solely on consumer perceptions. The ASA's ruling follows a ban in August ... the supermodel Claudia Schiffer. The ASA found that there wasn't enough evidence to support either claim ...
Rattee says the company is guilty of using an 'offensive and tasteless' slogan 2001 ASA rebukes French ...
also awarded costs to the Advertising Standards Authority. In its adjudication, the ASA has ordered ... were complainants reporting that children had run up large phone bills as a result of the ads. ASA ... the advertising business as a whole that the ASA carries out certain public law functions ...
. It is the first time ASA ads have appeared on television. In the spot, created by Columns Design and directed ... that while the ASA commercial might be a bit rubbish, it does not break any of the advertising codes ... -raising project comes during a year in which the ASA expects to receive 33,000 complaints -- a 33% rise on last ...
or widespread offence." The ASA found Buena Vista in breach of four CAP Code clauses and advised ...
sleeker silhouette in two weeks". The ban followed an ASA ruling that stated that Boots' independent ... perceptions. The ruling underlines the ASA's hardline stance on claims made by cosmetics manufacturers. Last month, it rapped L'Oreal for its ads for its Perfect Slim and Wrinkle De-Crease products. The ASA has ...
' use measurements showed a decrease in thigh volume and smoothing of the skin profile. The ASA ... not to make similar claims, in future ads, that were based solely on consumer perceptions," the ASA said ...
found the ad offensive. In its ruling, the ASA said: "We considered the behaviour of the chickens ... delighted, but not surprised, that the ASA supports our view. Our clucking chicken campaign isn't offensive ...
The Advertising Standards Authority (ASA) has launched an investigation into a Kellogg's Corn...The ASA has received several complaints about the ad. These include allegations that it fails ... into trouble with the ASA in as many months for pushing the positive effect its product has on kids ... . The ASA ruled it was likely to mislead viewers into thinking the study compared the cereal's effects ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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