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Bacardi risks ASA censure with 'low-calorie' work

13 Dec 2006 | by Melanie Godsell

, is set to court controversy with the Advertising Standards Authority (ASA) and alcohol charities....or weight-control claims. A spokeswoman for the ASA said that while it had so far received no complaints ...

ITV1 lonely hearts ad for Afterlife show escapes ban

06 Dec 2006 | by by Joanne Payne

reading. The newspaper received no complaints about the ad. The ASA noted the intention of the ad ...

Flora rapped for misleading health benefit ads

15 Nov 2006 | by by Alex Donohue

and by members of the public, and eventually upheld by the ASA on the grounds that Flora had breached: clauses 3.1, substantiation; 7.1, truthfulness; and 50.1, health products. The ASA said: "The picture of the corn ... reduce cholesterol levels. The ASA said: "We concluded the claim that the oils in Flora were heart ...

Lord Smith to head up Advertising Standards Authority

07 Nov 2006 | by by Sarah Woods

, chairman of the ASA board of finance, said: "We have no doubt that he will make as outstanding a contribution to the future of the ASA as Gordon Borrie himself has made during his six years in office." Smith said: "The ASA is an example of self-regulation working at its best. It has a distinguished record ...

Gay Police Association ad complaints upheld as anti-Christian

17 Oct 2006 | by by Alex Donohue

for singling out Christians for "vilification and discriminatory stereotyping". The ASA ruled that the ad ... evidence to substantiate its 74% rise claim, were also upheld. The ASA told the GPA to ensure future ...

Diageo locks horns with ASA over ruling

29 Sep 2006

The ASA ruled that the campaign can never be shown again because it appealed to underage drinkers. The ruling follows new rules on alcohol advertising on television, which came into force in January last year ... during the development of the campaign, ensuring unequivocal adult appeal." Almond warned that the ASA ...

Big Brother's golden ticket rapped by ad watchdog

13 Sep 2006 | by by Jennifer Whitehead

an independent supervisor present. The ASA upheld the second complaint, despite the promoters saying ... for an independent observer to be present. The ASA ruled: "Because we considered that an independent observer ... and Channel 4 that the ball numbered 14 had been drawn at random. The companies had provided the ASA ...

Zoo gets out of a scrape over underage readers

06 Sep 2006 | by by Daniel Farey-Jones

' girlfriends and after a steamy ad showing bikini babes on space hoppers. The ASA grew worried after one ... to drink legally to take up the offer. The complaint led the ASA to question whether Zoo's readership ... readership is under 18, well below the 25% threshold that would have prompted the ASA to stop its beer money ...

Salmon farmers fail to take Birds Eye ad off-air

16 Aug 2006 | by by Daniel Farey-Jones

rejected by the ASA, were: that the ads implied farmed Scottish salmon was inferior to wild Pacific salmon ...

Walkers runs into trouble over salt reduction claims

16 Aug 2006 | by by Daniel Farey-Jones

to guideline daily amounts for adults and children aged over 11, but not for children under 11. The ASA said ...

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