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Bacardi risks ASA censure with 'low-calorie' work

13 Dec 2006 | by Melanie Godsell

, is set to court controversy with the Advertising Standards Authority (ASA) and alcohol charities....or weight-control claims. A spokeswoman for the ASA said that while it had so far received no complaints ...

Bacardi risks ASA censure with 'low-calorie' work

12 Dec 2006 | by by Melanie Godsell

or weight-control claims. A spokeswoman for the ASA said that while it had so far received no complaints ...

Close-Up: Profile - Outspoken peer leads ASA fight for recognition

01 Dec 2006 | by Andy Grice

Authority, he didn't pull his punches. Asked how he saw the challenges facing the ASA, the former culture ... - and the ASA is funded by the industry, not the public purse. Smith shrugged off the political pointscoring but allowed himself a chuckle: if the Tories don't know how the ASA works, how can the public? So a drive ...

Editorial: ASA has to define its role following junk-food ruling

01 Dec 2006

Politicians and the public pay little heed to the ASA as it quietly carries out its job ... in their usual knee-jerk fashion by declaring the ASA toothless and demanding a big stick be taken to the miscreants. Smith is right to say people need to be made more aware of what the ASA is and what it does ...

ASA upholds complaint against Tesco home insurance ad

22 Nov 2006 | by by Ben Bold

15% greater than his first quote. The ASA concluded that the ad breached its rules on misleading ... . Separately, the ASA investigated complaints against an ad for Tesco, which claimed: "Fruit and veg. We always ... from foreign countries. However, the complaints were not upheld and the ASA noted that Tesco's ad ...

News brief: ASA upholds complaint from Dyson

15 Nov 2006

its own filters, after the ASA upheld a complaint by rival Dyson.

Smith appointed as new ASA chairman

10 Nov 2006

July 2007. His appointment is for an initial term of four years. The ASA chairman appoints members of the ASA board, which decides if ads comply with the advertising code. "The ASA is an example of self ... and distinguished, but in Chris Smith, the ASA and the industry have secured an equally outstanding appointment ...

Direct News brief: ASA bans misleading mailing

01 Nov 2006

Lloyds TSB Home Insurance's mailing through Tullo Marshall Warren, which was intended to look as if a neighbour was recommending the product, has been banned by the Advertising Standards Authority for being too realistic and therefore misleading.

Diageo locks horns with ASA over ruling

29 Sep 2006

The ASA ruled that the campaign can never be shown again because it appealed to underage drinkers. The ruling follows new rules on alcohol advertising on television, which came into force in January last year ... during the development of the campaign, ensuring unequivocal adult appeal." Almond warned that the ASA ...

News brief: ASA considers investigation

20 Sep 2006

The Advertising Standards Authority is considering an investigation into an ad for the Clearblue digital pregnancy test after receiving complaints it was offensive. Viewers objected to the word 'pee' and the use of a stream of liquid representing urine.

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