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Five US escapes ban for provocative 'anti-US' teaser

icons. In a separate case, the ASA rejected a complaint from BSkyB about a Film4 press ad claiming to be "the most complete film channel in the world". The ASA disagreed with Sky's objection ...

ITV1 lonely hearts ad for Afterlife show escapes ban

reading. The newspaper received no complaints about the ad. The ASA noted the intention of the ad ...

'Blair as Hitler' ad from anti-ID card group escapes ban

to some but was unlikely to cause serious or widespread offence. The ASA said: "We considered that ...

ASA upholds complaint against Tesco home insurance ad

15% greater than his first quote. The ASA concluded that the ad breached its rules on misleading ... . Separately, the ASA investigated complaints against an ad for Tesco, which claimed: "Fruit and veg. We always ... from foreign countries. However, the complaints were not upheld and the ASA noted that Tesco's ad ...

Customers not switching back to British Gas every minute

out with British Gas every minute. However, the ASA said the figures included customers joining ...

Flora rapped for misleading health benefit ads

and by members of the public, and eventually upheld by the ASA on the grounds that Flora had breached: clauses 3.1, substantiation; 7.1, truthfulness; and 50.1, health products. The ASA said: "The picture of the corn ... reduce cholesterol levels. The ASA said: "We concluded the claim that the oils in Flora were heart ...

Lord Smith to head up Advertising Standards Authority

, chairman of the ASA board of finance, said: "We have no doubt that he will make as outstanding a contribution to the future of the ASA as Gordon Borrie himself has made during his six years in office." Smith said: "The ASA is an example of self-regulation working at its best. It has a distinguished record ...

Health charity complains about Burger King 'manly' ad

Watts, coordinator of Sustain's campaign, has written to the ASA to voice his concerns that the spot ...

Danone gets ban for claiming protection from germs

. Five viewers complained the ad was misleading, a view that was upheld by the ASA. Despite finding evidence that the yogurt drink can support a child's natural defences, the ASA said it could have given a ...

Which? complaint against Rice Krispies ad not upheld

typical helping and with milk, the ASA did not find that the impression created by the ads that Rice ... , Rice Krispies also contain added B vitamins and iron and because of this, the ASA agreed ...

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