. Company: Advertising Standards Authority (ASA), Mid City Place, 71 High Holborn, London WC1V. Work tel ... , the pressures on the one-time choirboy have been intense. The need to impose the ASA's authority on new ...
Politicians and the public pay little heed to the ASA as it quietly carries out its job ... in their usual knee-jerk fashion by declaring the ASA toothless and demanding a big stick be taken to the miscreants. Smith is right to say people need to be made more aware of what the ASA is and what it does ...
Authority, he didn't pull his punches. Asked how he saw the challenges facing the ASA, the former culture ... - and the ASA is funded by the industry, not the public purse. Smith shrugged off the political pointscoring but allowed himself a chuckle: if the Tories don't know how the ASA works, how can the public? So a drive ...
July 2007. His appointment is for an initial term of four years. The ASA chairman appoints members of the ASA board, which decides if ads comply with the advertising code. "The ASA is an example of self ... and distinguished, but in Chris Smith, the ASA and the industry have secured an equally outstanding appointment ...
that system. Equally odd is that while the ASA was once the bete noir of Labour politicians and pressure groups, views about it have turned full circle. So much so that the most virulent criticisms of the ASA ... the ASA regulates an internet where the line between ads and editorial grows increasingly blurred. Leaning ...
The ASA's rulings against Smirnoff Ice and WKD may set a difficult precedent, Noel Bussey says...., for Smirnoff Ice and WKD. The ASA ruled that the ads had a strong appeal to under-18s. This put them ... , something the ASA ruled the Smirnoff Ice and WKD campaigns did. Diageo disagrees, and believes that it has ... change the way in which alcohol advertising is created in the future. One of the points that the ASA ...
by the Broadcast Advertising Clearance Centre. It seems that the real bone of contention, though, is that the ASA ... that one of the characters in the ads is part of an Icelandic rap metal band. This gives the ASA grounds to argue there was a link with celebrity lifestyle (despite the band's lack of a UK presence). The ASA ...
The ASA ruled that the campaign can never be shown again because it appealed to underage drinkers. The ruling follows new rules on alcohol advertising on television, which came into force in January last year ... during the development of the campaign, ensuring unequivocal adult appeal." Almond warned that the ASA ...
The Advertising Standards Authority has ruled that Walkers misled customers when promoting the reduction of salt in its Walkers Crisps brand in a direct mail campaign. It decided that Walkers omitted information relating to the recommended salt intake for young children.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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