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Lord Smith to head up Advertising Standards Authority

, chairman of the ASA board of finance, said: "We have no doubt that he will make as outstanding a contribution to the future of the ASA as Gordon Borrie himself has made during his six years in office." Smith said: "The ASA is an example of self-regulation working at its best. It has a distinguished record ...

Racy fax spammers pulled up by ad watchdog

, Valium and sleeping tablets. The ASA said: "We consider that the tone of the fax and content were ... ASA enquiries. It has now been asked by the ASA not to repeat the approach. If you have an opinion ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.