15% greater than his first quote. The ASA concluded that the ad breached its rules on misleading ... . Separately, the ASA investigated complaints against an ad for Tesco, which claimed: "Fruit and veg. We always ... from foreign countries. However, the complaints were not upheld and the ASA noted that Tesco's ad ...
poor practice. McFall compared the FSA's complaints process with that of the ASA, which publishes the results of investigations and explains clearly why it has found for or against a certain ad. 'The ASA ... would encourage the FSA to examine whether any aspects of the ASA model would prove useful ...
Lloyds TSB Home Insurance's mailing through Tullo Marshall Warren, which was intended to look as if a neighbour was recommending the product, has been banned by the Advertising Standards Authority for being too realistic and therefore misleading.
. The ASA agreed and upheld the complaints, ordering Lloyds not to distribute the materials again ...
a message for his boss, having thought up the offer. Two viewers complained to the ASA ... maximum of £100. The ASA said the limit of £100 was a significant restriction on the offer that should ... specific limit. The ASA had earlier ruled that this was justifiable because the original £475 limit only ...
in the voiceover, and that the ad should not be broadcast again in its current form. Last July, the ASA received ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
