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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

. Firstly, Boeing received an ASA ban for a print ad that promoted its commitment to helping ... -8 Intercontinental plane emits. The ASA also ruled against Ryanair and Shell . Secondly, research indicated ... backlashes When it comes to ad claims, the cosmetics industry has had a fair few brushes with the ASA ...

Top 10 marketing moments: From Plan A to poking - 2007 in review

19 Dec 2007 | by Jane Simms

for abusing its dominance. Virgin Media, which has been censured by the ASA for misleading ads, has invested ...

ASA rejects betting TV ad complaints

18 Dec 2007 | by Tristan O'Carroll

closely with our advertising agency and the BACC to ensure that we met fully both the ASA code ...

Campaign Annual 2007: Top 10 Predictions for 2008

14 Dec 2007 | by Brinsley Dresden, Lewis Silkin

for the ASA Fears that the Advertising Standards Authority's demands for substantiation for green claims have ... ads, the ASA decides that it can solve the resulting funding crisis by announcing that its director ...

Setanta 'puppies' ad draws complaints

10 Dec 2007 | by Bill Britt

Lynam gives a grown man who enters the Santa s grotto a Setanta Freeview Subscription Pack and asks him if he would like anything else. The man takes a look at Zucchi cleavage, who appeared on Big Brother 8 as a fake Australian housemate, and asked for a couple of puppies. A spokesman for the ASA ...

Hotline: The ASA bans breast enhancement ad

07 Dec 2007

The Advertising Standards Authority has banned a breast enhancement ad after complaints it suggested the operation was "easy". The campaign, which ran on London Underground escalator panels, featured a "before and after" sequence. The Harley Medical Group countered that "easy" referred to the consultation...

Close-Up: Live Issue - Does the BACC need to be improved?

07 Dec 2007

, the Trident chewing-gum case earlier in the year attracted censure from the ASA, despite being cleared ...

ASA upholds complaints about film posters

23 Nov 2007 | by Matthew Warren

Distribution Association. The ASA ordered that two of the three posters should not be shown again. In its ... and threatened use of guns". In another ruling, the ASA rejected complaints that a press ad for Debenhams ... encourage dangerous behaviour on the railways, but the ASA found the ad used "a stylised image sufficiently ...

Shoot 'Em Up campaign too aggressive with guns

21 Nov 2007 | by Daniel Farey-Jones

LONDON - The ASA has ruled that a poster campaign for 'Shoot 'Em Up', an action film starring Clive...accepted the explanation. However, the ASA said it was mindful of growing levels of public concern about ... child from a villain, played by Sideways star Giammatti. The ASA objected to one poster, which ... was too prominent. This carried the tagline: Just another family man making a living. The ASA concluded ...

Booze brands scale back youth promos

16 Nov 2007 | by Sarah Crawley-Boevey

Ofcom and the Advertising Standards Authority (ASA) today published the results of joint research on the impact of alcohol advertising on young people, and found that between 2002 and 2006, advertising impacts ... at them , and welcomed the ASA s pledge to keep the matter under review. ...

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