to remove filtersHow effective are adverts that use scare tactics?
04 Jul 2007 | by Vox pop
and bottle of methylated spirits in their mouths, were banned by the ASA after hundreds of complaints ...
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Are ads too misleading?
08 Aug 2007 | by Vox pop
not to an actual extension in lash length. The ASA also told the beauty group that it must include a disclaimer ... to "counteract skin micro contractions" and "rapidly reduce wrinkles". The ASA ruled that L'Oreal had ... , Beiersdorf UK was ordered not to broadcast its DNAge Nivea Visage ad, created by TBWA\London, after the ASA ...
When adverts get annoying - when do viewers switch off?
16 May 2007 | by Vox pop
The ASA has revealed the most complained about adverts -- but are they the ones that annoy you...violent imagery are most likely to upset people in Britain. Top of the ASA's list of the top ten most ... , and a Dolce Gabbana ad, which showed a brief kiss between two men. The ASA recently received 75 ... nine members of the public. The ASA has decided against launching an investigation into either case ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
