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19 Dec 2007
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Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
for abusing its dominance. Virgin Media, which has been censured by the ASA for misleading ads, has invested ...
TFL bans Paddy Power campaign
17 Dec 2007 | by Nicola Clark
for the bookmaker, which has had two previous campaigns banned by the ASA on the grounds of potential to cause ...
ASA investigates GHD ad of women praying
12 Dec 2007 | by Bill Britt
advertising is handled by TBWA\Manchester. In October, the ASA did not uphold a complaint a poster ... complainants felt mocked the crucifixion. The tagline was Though shall convert. The ASA generally takes ...
Setanta 'puppies' ad draws complaints
10 Dec 2007 | by Bill Britt
Lynam gives a grown man who enters the Santa s grotto a Setanta Freeview Subscription Pack and asks him if he would like anything else. The man takes a look at Zucchi cleavage, who appeared on Big Brother 8 as a fake Australian housemate, and asked for a couple of puppies. A spokesman for the ASA ...
The Marketing Society Forum: Do the Ofcom/ASA findings show alcohol ad rules are working?
28 Nov 2007
responsibility also play a part. HUGH BISHOP, CHAIRMAN, METEORITE Yes, the ASA and marketing industry should ...
Marketing law: In the dock
28 Nov 2007
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
ISBA issues guidelines to aid green ad claims
17 Oct 2007 | by Gemma Charles
of consumer complaints to rocket. In September, the ASA received 93 complaints about 40 ads making green ...
ISBA issues guidelines to aid green ad claims
16 Oct 2007 | by Gemma Charles
of consumer complaints to rocket. In September, the ASA received 93 complaints about 40 ads making green ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
