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Marketing law: In the dock

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

The year's top 10 legal cases for marketers

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

Picture Financial Services ad banned for misleading viewers

, particularly one secured on a home, was a serious step that needed careful consideration. The ASA ruled ...

ASA bans insert depicting gruesome death scenes

who viewed them without warning. The ASA concluded that the ad was unacceptable in a medium ...

High Court dismisses Debt Free Direct's judicial review

The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld ... was misleading. Debt Free Direct requested the ASA to delay publication of its decision pending a review ...

IVA company Accuma rapped for misleading claims

as part of the IVA. The ASA noted that Accuma had based the claim get up to 80% of your debts written ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.