Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
LONDON - The ASA has upheld two complaints and rejected a third about a Shell press ad, which...and that the flowers coming out of the chimney were unlikely to be interpreted as a literal claim . The ASA ruled ... just 0.325% of Shell s total global yearly emissions. The ASA said that while it acknowledged Shell ... claims. The ASA also upheld a complaint that Shell used waste sulphur to create super-strong concrete ...
and was not inappropriately scheduled. In a separate adjudication, the ASA has upheld complaints about a direct mail campaign ... that there was no name or address on the letter or the envelope. The ASA upheld the complaints and told the NSPCC ...
that the emissions were low within the car s category, a sports utility vehicle. The ASA upheld the complaints ...
, the ad cannot be broadcast again after the ASA ruled it had breached its code of practice in an attempt ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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